Two Gulf Coast Marketing Firms Merge: One Vision, Greater Impact

We’re excited to share some big news!

This month, two Gulf Coast marketing firms, Avenue Media (Sarasota) and Vectra Digital (Fort Myers), have merged to form a marketing agency specifically for construction, home services, and building product brands.

Avenue and Vectra together now are one of the few agencies in Florida with specialized expertise in supporting brands that contribute to the state’s construction and development. As Florida’s population continues to grow, the demand for infrastructure and expansion is increasing rapidly. This merger enhances the combined firm’s ability to help these companies grow.

“Our clients build homes, cities, and systems,” says Avenue principal Olivier Corizzi. “We lead with a strategic vision that powers their progress and helps them grow. This new chapter allows us to further boost that growth.”

“Our clients build homes, cities, and systems,” says Avenue principal Olivier Corizzi. “We lead with a strategic vision that powers their progress and helps them grow. This new chapter allows us to further boost that growth.”

— Olivier Corizzi, Principal at Avenue Media

What This Merger Means for Your Business

The companies behind development projects from Tampa to Naples employ people who live, work, and raise families in these areas. Helping industries like commercial and residential construction, HVAC, plumbing, and more doesn’t just drive revenue; it strengthens the local economy.

“This is much more than a business move, it’s a way to supercharge and expand the impact we’re already making for our clients,” says Harrison Ambs, Chief Strategy Officer at Vectra. “We understand this niche, and now we’re equipped to serve it at scale.”

— Harrison Ambs, Chief Strategy Officer, Vectra Digital

Felix Lluberes, Partner at Vectra Digital, signals this is just the beginning for Avenue: “We've been in this space for years, but with this expansion, we have truly become a Southwest Florida powerhouse. The best part is that we’re only just getting started.” He hints at more to come, noting that Avenue’s move is one of several strategic plays already in motion.

— Felix Lluberes, Partner, Vectra Digital

The name ‘Avenue Media’ will remain; a brand with well-established relationships and a strong reputation in the building space.

Expanded Capabilities, Same Trusted Team

Whether you’ve worked with us for years or are just discovering us, we’re here to help you move forward—smarter and stronger.

Here’s what you can expect:

  • You’ll have access to even more resources, talent, and strategic insight.
  • An even broader skill set to support marketing efforts across construction, home services, and beyond.
  • You’ll benefit from a team that deeply understands your industry—and now has even more tools to drive your growth.

We’re thrilled for what’s ahead, and we can’t wait to help you build what’s next.

About Avenue Media

Established in 2018, Avenue Media is a Sarasota-based marketing agency with a focus on home services, construction, and building products industries. Committed to helping businesses across the Gulf Coast and beyond grow, Avenue leverages proven marketing strategies to significantly increase their revenue. Learn more at avenue.to.