Every marketing strategy needs to start with the purpose of reaching customers near the franchisee.
Customers need to see the value in the franchisees, and the franchisees need to see the value in the franchisor.
The franchise model is proven, and it’s implementation is always unique. The same has to be said of the marketing solution.
You need a brand with the best-in-breed digital marketing background while also having the unique experience of working in the franchise space. Only with both can you craft a marketing and sales approach that meets the goals of both the franchisee and franchisor.
It’s critical that a franchisee sees the benefits of working with their franchisor. Any marketing approach needs to reflect this.
Franchisees are where the marketing strategy is executed. But it’s within a world of day-to-day sales goals, inventory, and HR.
A strategy that is integrated between franchisor and franchisee allows the marketing goals to be met seamlessly.