How do you build a campaign for an organization as vast and important to Southwest Florida as Lee Health that’s targeted like a precison laser? By stepping outside the box and having an incredible attention to detail.
With an average of 50 people moving to Southwest Florida a day, Lee Health trialed a marketing initiative to capture these as leads for primary care health services. We worked with Lee Health to demographically segment this target audience and run strategic campaigns highlighting the benefits of Lee Health while also increasing brand awareness.
Creating multiple dynamic landing pages to work along side these campaigns with a strong brand presence, we also worked with internal Lee Health teams to adjust their patient intake processes and tools to best capture these leads and funnel them into the patient process.