HVAC companies face a variety of challenges when attempting to attract new customers and outdo the competition. If you want to grow your customer base, it’s critical to focus the necessary resources on search engine optimization (SEO).
If you’re unsure of why HVAC companies should invest heavily in SEO, here are three details to consider:
- Free Traffic: Is there anything better than generating free traffic to your website? The more people who visit, the greater chance you have of generating new business.
- Google is Where Many People Start Their Search: Go back in time 20 years ago and most people were using a phonebook to find an HVAC company in their area. This has all changed, with Google now being the place where most people begin their search.
- Fast Results: If you take the right approach, it’s possible you could push your HVAC company’s website to the top of the local search results. There’s no way of knowing exactly how long it’ll take, but don’t be surprised if you experience positive results within three to six months (or sooner).
While there’s no such thing as a one-size-fits-all SEO strategy for HVAC companies, there are some basic steps you can take to get started
- Choose the Right Keywords: For example, if you own an HVAC company in Naples, optimize your website for keywords such as Naples HVAC company, HVAC company in Naples, and other variations.
- Create a Google My Business Page: You want your company to appear in the “map” section of local Google listings. The best way to ensure that this happens is to create a Google My Business page. Not only does it increase exposure, but it also provides the opportunity to share information and reviews with potential customers.
- Optimize Your Website: Even if you do everything right in regards to choosing keywords and creating a Google My Business page, you still have to optimize your website. This includes but is not limited to the title tag, meta description, and on-page content.
There is no secret to reaching the top of the search engines. Instead, your results are based largely on the process you implement.
If you require SEO assistance for your HVAC company, don’t hesitate to contact us. We can help you generate more business via the power of the internet.