Every local business wants to improve its visibility on Google as they know that better online visibility means more leads. Google Guaranteed and Local Search Ads (LSAs) are great for businesses that want to gain trust, improve visibility, and attract high-quality leads. Let’s understand how they work and can help boost your lead generation.
Google Guaranteed is a badge that local businesses can earn through a verification process. Upon successfully completing verification, businesses get a green checkmark badge next to their name in search results. This badge tells customers that Google has verified the business and in case they aren’t satisfied with the services, they can get their money back through Google’s money-back guarantee.
To qualify for this badge, businesses need to pass a screening process, which includes a background check, license verification, and proof of insurance. As earning this badge helps build trust, potential customers become more likely to choose your business over one without the badge. Once approved, businesses can appear in Local Search Ads, which show up at the top of search results, even above organic listings and traditional Google Ads.
Local Search Ads are primarily designed to help local businesses connect with potential customers in their area. While traditional Google Ads charge for clicks, LSAs work on a pay-per-lead model, which means that businesses need to pay only when a customer contacts them directly through the ad.
LSAs rank businesses based on customer reviews, location, and response time. So, businesses with higher ratings and engagement get a better placement. As LSAs appear above all search results, they offer great visibility and help get more inquiries.
The main advantage of LSAs is increased visibility. If someone searches for a service like “landscaping company near me,” businesses running LSAs appear at the top. Being placed at the top means more visitors see and engage with your ad. Customers also trust you more, as the Google Guaranteed badge helps reassure them that they are hiring a verified and reliable business. This makes them more likely to book a service with you.
When compared with pay-per-click (PPC) ads, where businesses pay for every click, even if they were made by people who aren’t serious buyers, LSAs are quite cost-effective, as businesses only need to pay for actual leads. As LSAs target local customers, it enables local businesses to connect with people who are looking for their services in their area and increases the chances of getting bookings.
Google Guaranteed and LSAs are valuable tools for local businesses that want to attract more leads and build trust. The benefits these tools offer, like top search placement, pay-per-lead pricing, and Google-backed trust, help businesses gain a huge advantage over their competitors.
Contact Vectra Digital, a premier ad agency in Fort Myers and Naples, FL, to set up and optimize your ads for the best results. We can help you take advantage of Google Guaranteed and LSAs so your business gets a consistent pipeline of leads.
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