OPTIMIZE & MONETIZE: HOW TO USE GOOGLE ADWORDS

By root on Tuesday, May 18th, 2021 in PPC. No Comments

OPTIMIZE & MONETIZE:   HOW TO USE GOOGLE ADWORDS When Vectra Digital was starting up, there was one thing on our mind:    Google For businesses of every size and industry (especially startups), Google is the end-all, be-all for success. The search results are the gateways to new leads, web traffic, potential conversions. Search engine optimization  … Read more


Google Ads Strategy for Roofing Companies

By root on Tuesday, May 18th, 2021 in PPC. No Comments

GOOGLE ADS STRATEGY FOR ROOFING COMPANIES As a roofing company, there’s a good chance you have a lot of competition in your local area. With this in mind, it’s often a challenge to regularly connect with potential customers. Fortunately, with the help of a comprehensive Google Ads strategy, you can do just that. Pay-per-click advertising,  … Read more


THE DIFFERENCE BETWEEN SEO AND SEM

By root on Monday, July 20th, 2020 in PPC, SEO. No Comments

THE DIFFERENCE BETWEEN SEO AND SEM …AND HOW THEY CAN IMPROVE YOUR ONLINE MARKETING STRATEGIES Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both strategies used in the realm of Internet marketing. However, they are not interchangeable. While both aim to achieve visibility, they serve two very different purposes. SEO elevates your rankings  … Read more