How a Bad Website Can Hurt Your Business

Notebook with notes and a piece of paper that reads:How a Bad Website Can Hurt Your Business

Website impressions have taken the place of face-to-face introductions. While face-to-face business interactions haven’t disappeared, websites are now the door between you and your prospective customer.

Is your website enticing enough for them to open it?

Bad websites hurt businesses. There’s no getting around that. Your website is an extension of your business. It should reflect your quality of work, your business’ values. Consider your site an introduction to more than just your services but your business as a whole.


Your website is the first impression of your business. Open your website and look at it with fresh eyes.

Is it a website that you would stay on? Would you explore it more? Or would you cringe?

If you think your websites cringeworthy then it’s safe to say that so do your customers and trust us, that matters.

75% of consumers admit that they judge a business’s credibility based on their website design. If it’s difficult to navigate, hard to decipher or is bare, consumers click out and many never return.

Businesses have a limited amount of time to make an impression. In fact, many consumers expect a web page to load in 2 seconds or less, with 79% of shoppers reporting that they will not return to a laggy website. 44% of those people will also share their poor web experiences with friends and family.

Not only will a poor website hinder your business, but other consumers will also ward prospective customers off.

“But I have a splash page?”

Sadly, that’s not enough to entice consumers or Google.

“Splash and [entrance] pages really have no value in today’s online world,” Janyer Dominguez, the former iPartnerMedia vice president of web development told CIO. “They [just] run up your website’s bounce rate because users can’t [immediately] find what they’re looking for, so they [leave].”

Invest in an upgrade and you’re investing in your success.


  • Have an e-commerce platform
  • Draw traffic through blogs
  • Have a customer base accustomed to mobile browsing

Considering the average daily mobile usage surpassed daily desktop usage in 2014, we think it’s safe to say that most companies fall into that third category. Knowing this, isn’t it time your website put mobile experience first?

Check to see if your website is mobile responsive!


Vectra Digital wants to help you take your business to the next level! Let us build you a better website so you can generate more clicks that will turn into conversions. Our team of creative professionals has experience in various industries, bringing a well-rounded view to the table. Sign up with the form at the bottom of this page for your FREE website audit!

We are an in-house digital marketing agency for any and all of your business needs. Our team prides itself on producing high-quality work that reflects your vision and values. When you’re looking for a web team, it’s imperative that you enjoy doing business with them. Vectra Digital makes it easy. Don’t settle for anything less than the best!